Our responses to adverts in the city is often a blase one. In moving around the city we rarely distinguish individual advertisements from those of other campaigns and rarely `read’ the advertisement in a classic sense. It’s a defensive mode.
![Pultney](http://poodlewalks.files.wordpress.com/2011/06/pultney.jpg)
This is in spite or advertising companies producing urban mappings of the trajectories, speeds, social groups, and experiences in ways that are instrumentally oriented towards selling or promoting those urban `texts’ they write as efficient consumer-targeting material.
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