Our responses to adverts in the city is often a blase one. In moving around the city we rarely distinguish individual advertisements from those of other campaigns and rarely `read’ the advertisement in a classic sense. It’s a defensive mode.
This is in spite or advertising companies producing urban mappings of the trajectories, speeds, social groups, and experiences in ways that are instrumentally oriented towards selling or promoting those urban `texts’ they write as efficient consumer-targeting material.
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