living in a commodity culture

We are surrounded by the images of our commodity culture whether we are watching tv, walking the streets of the city or working on our computers. The visual signs are everywhere.

Our experience is that we live under the assumption that there is no other way of knowing and being outside the phantasmagoriac realm of representation of commodity culture.

So I photograph these visual forms. We often sleepwalk through their world, barely conscious of the way they speak to our desires or shape our sensory experience. ‘Sleepwalk’ because I often feel that we are living a dream of what it is to be modern in a world of progress (to a better life or future); a dream woven for us by the culture industry of capitalism.