Engaging with the ordinary in everyday life is both elusive and difficult to represent. It is also difficult to express or communicate what has been represented in an everyday visual language. Is ordinary visual language something other than, or different to, the visual language of our commodity culture? Do we need to unlearn the normal visual language in order to represent and express the ordinary?
I don’t know the answer to these questions.
I do understand that in a society of the spectacle, such as Australian society, much of ordinary life is constructed by consumer culture. In this sense, the shopping mall is the most ordinary environment and shopping the most ordinary activity. Yet, this kind of ordinary in a consumer culture may be quite opposite to the everydayness a photographer might want to evoke.